Thursday, July 6, 2017

ASICS Mix Speed & Style With New Range

ASICS RoadHawk FF everyday trainers let runners satisfy their sport and lifestyle needs

Most people would not expect to wear their favorite shirt or best pair of jeans when they are out for a jog. Just as they probably would not turn up for an evening out with friends in their running kit. But when it comes to footwear, combining sports life and everyday life just became easier, and more affordable than ever.
New ASICS RoadHawk FF are the brand’s latest addition to its performance running line-up. Because they combine top technical running benefits with a fresh, youthful design, they are equally at home on a jog in the park as they are strolling the streets. And all at a very competitive price point.

On the technical side, a half Mono-Sock with seamless engineered mesh wraps around the foot for a snug, supportive fit while the Ortholite sockliner provides superior cushioning and is quick-drying. That keeps the wearer feeling supported, dry, and comfortable throughout their run. The trainers also feature ASICS’ revolutionary full-length FlyteFoam midsole, which is about 55% lighter than industry standard midsoles. This offers runners superior cushioning, high shape retention and an exhilarating sense of speed.
Kenji Oh, Marketing Director Asia says: “Hear the word ASICS and most people probably think of high quality running shoes. But we also understand that not every person chooses a trainer just for sport. That is why ASICS RoadHawk FF are designed to feel fast, responsive and comfortable on a run AND be stylish enough to wear during everyday life. We are excited to introduce a shoe that proves that speed and style do mix.”
ASICS RoadHawk FF are available to buy now ASICS stores and select running specialty stores. They cost RM 399 a pair.
In addition, runners can also choose from ASICS’ accompanying range of performance men’s and women’s apparel from the LITE-SHOW Apparel Collection. This includes stylish, breathable tops and bottoms as well as comfortable running socks. 

Join the conversation on RoadHawk using the #RoadHawkFF and #FeelFast hashtags.
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