Thursday, July 6, 2017

ASICS Mix Speed & Style With New Range

ASICS RoadHawk FF everyday trainers let runners satisfy their sport and lifestyle needs

Most people would not expect to wear their favorite shirt or best pair of jeans when they are out for a jog. Just as they probably would not turn up for an evening out with friends in their running kit. But when it comes to footwear, combining sports life and everyday life just became easier, and more affordable than ever.
New ASICS RoadHawk FF are the brand’s latest addition to its performance running line-up. Because they combine top technical running benefits with a fresh, youthful design, they are equally at home on a jog in the park as they are strolling the streets. And all at a very competitive price point.

On the technical side, a half Mono-Sock with seamless engineered mesh wraps around the foot for a snug, supportive fit while the Ortholite sockliner provides superior cushioning and is quick-drying. That keeps the wearer feeling supported, dry, and comfortable throughout their run. The trainers also feature ASICS’ revolutionary full-length FlyteFoam midsole, which is about 55% lighter than industry standard midsoles. This offers runners superior cushioning, high shape retention and an exhilarating sense of speed.
Kenji Oh, Marketing Director Asia says: “Hear the word ASICS and most people probably think of high quality running shoes. But we also understand that not every person chooses a trainer just for sport. That is why ASICS RoadHawk FF are designed to feel fast, responsive and comfortable on a run AND be stylish enough to wear during everyday life. We are excited to introduce a shoe that proves that speed and style do mix.”
ASICS RoadHawk FF are available to buy now ASICS stores and select running specialty stores. They cost RM 399 a pair.
In addition, runners can also choose from ASICS’ accompanying range of performance men’s and women’s apparel from the LITE-SHOW Apparel Collection. This includes stylish, breathable tops and bottoms as well as comfortable running socks. 

Join the conversation on RoadHawk using the #RoadHawkFF and #FeelFast hashtags.
Tech Video:

Thursday, April 20, 2017

ASICS Opening Two New Stores in Malaysia

ASICS announces the addition of two new stores in Suria KLCC and Mid Valley, increasing its footfall for ASICS fans in its on-going expansion in Malaysia.
Located in Kuala Lumpur’s prime and trendy shopping districts, the 8th ASICS store in Mid Valley opened on 29 March while the 9th ASICS store opened on 12 April in Suria KLCC. 

UTF_ASICS sponsored national athletes trying the UNLOCK THE FAST challenge at South Court, Mid Valley
The new ASICS store is conveniently located in Mid Valley Mall, a shopping paradise with a dazzling array of  fashion and lifestyle brands, entertainment and F&B choices for everyone in the family.
To mark the grand occasion, the 1,234 sq ft new store will carry the new FlyteFoam Fast Series, fuzeX Rush and a comprehensive range of ASICS footwear, accessories, apparel for men's, women's and kids.
The FlyteFoam Fast Series redefines fast, giving more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam.[1] It features three shoes engineered with lightweight cushioning to deliver the feeling of speed to a broad spectrum of runners across foot pronation patterns, experience levels and running goals:
Located in the heart of Kuala Lumpur's Golden Triangle, this other ASICS store adds a new shopping experience to the 6 levels of premier fashion & beauty brands, entertainment, arts & culture to local delicacies & international cuisine in Suria KLCC.
To celebrate the opening, the 1,224 sq ft store will carry the new GEL-QUANTUM 360 KNIT (the urban stylish performer for runners) and a comprehensive range of ASICS footwear, accessories, apparel for Men's, Women's and Kids.
In addition to the extensive choices of shoes, customers are further treated to the technologically-advanced FOOT ID System here,  the fourth store to offer this unique and proprietory ASICS feature.
ASICS FOOT ID is a destination area within the store offering static and dynamic measurements, including foot shape analysis and gait cycle analysis. ASICS FOOT ID static measures the foot shape and ASICS FOOT ID dynamic analyzes the consumer’s gait while running. It helps runners find the most suitable shoes to draw the last ounce of performance out of them.
Store Name
T-21, 3rd Floor, Mid Valley Megamall
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur, Malaysia
Phone Number
03-2201 3668
Store Hours
Monday-Sunday: 10am-10pm
Store Name
Lot 308, Level 3, Suria KLCC,
Kuala Lumpur City Center
50088 Kuala Lumpur, Malaysia
Phone Number
03-2181 3121
Store Hours
Monday-Sunday: 10am-10pm
The two new ASICS stores now add further convenience and accessibility for sports enthusiasts throughout Malaysia, while complementing the current seven ASICS stores – ASICS Pavilion, ASICS 1 Utama, ASICS Sunway Pyramid, ASICS Sunway Velocity, ASICS Aeon Shah Alam, ASICS Queensbay and ASICS Gurney Mall in Penang and  three factory outlets – Mitsui Outlet Park KLIA, Johor Premium Outlet and Genting Premium Outlet.

UTF(L-R)_Amirul Shafiq, Sports Marketing Manager with ASICS sponsored national athletes, Zulfadli Zulkiffli, Muhaizar Mohamad, Nik Fakaruddin Ismail and Karen Yap
ASICS underlines its commitment to provide runners with true sport performance gear to help them improve their performance and achieve their athletic goals. Backed by research and development, based on the athletes’ motion, each and every ASICS sporting product has been designed to support runners in unlocking greater possibilities.

**Latest update
Come and join the
ASICS UNLOCK THE FAST Challenge at Mid Valley Megamall this coming Saturday 22nd April and Sunday 23rd April 2017. Read more about it on my instagram @cheramiche.

Note :FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole.

Tuesday, February 28, 2017

Asics's Urban-Inspired Footware

Signature event brought together communities, new products, and a once-in-a-lifetime urban adventure
ASICS hosted a first-of-its-kind immersive event in downtown Los Angeles on 27 January 2017 with over 50 influencers and media from around the globe to celebrate the launch its of its urban-inspired footwear – fuzeX Rush and GEL-QUANTUM 360 KNIT.
The Big Chase: An Immersive Experience
Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A. to rescue a Hollywood starlet. Runners tracked down leads at an eclectic collection of locations including the Roxie Theatre, Dutch Chocolate Shop and The Majestic Downtown, where they encountered characters straight out of a classic suspense film. 

The event kicked off on Friday with a VIP reception that gave fitness and lifestyle influencers a sneak peek at ASICS newest initiatives to expand its brand beyond performance running. Attendees came from all over the world, including France, Japan, and Australia. ASICS Corporation’s Senior General Manager, Global Marketing Division, Paul Miles was also present to welcome the group.
“The new generation of ASICS consumers are more creative, more social and more adventurous. Fitness today should be fun and spark a sense of community. The Big Chase event brings that to life on a grand scale,” said Miles.
ASICS dove further into the urban landscape through street art, launching an ASICS-original mural by local artist Christopher Konecki on 247th street in downtown LA, created for influencers and media to encounter during a run the following morning. 

SMSB Global Community Headlines the Event
The Big Chase event was led by members of SMSB, a global community with a shared philosophy and holistic approach to a life well-lived through sport.
Launching in six major cities globally in 2017, each SMSBTM chapter aims to bring together 16 sport enthusiasts and creative influencers representing a wide range of backgrounds, including photographers, yoga instructors, designers and runners. 

“The acronym and trademark SMSB stands for ‘Sound Mind, Sound Body’ and represents a philosophy and ASICS trademark that I am very passionate about and personally vested in,” said Charlie Dark, SMSB Global Ambassador. “Helping ASICS expand their brand beyond performance is truly an honor.”
Paul Miles also praised the collaboration: “With the growth of the movement around the world, ASICS is excited to work with SMSB, embrace founding principles, and inspire a new generation to pursue a better life through sport.”
Versatile Products for Urban Youth
The event highlighted ASICS’ latest footwear—the fuzeX Rush and GEL-QUANTUM 360 KNIT models. Inspired by the aesthetics of the urban landscape, the products deliver versatility and style to urban adventurers, backed by the human-centric science of ASICS R&D.
The fuzeX Rush model is a no-frills, performance shoe designed for the wide-ranging urban explorer. The legacy of this shoe lies in the cushioned midsole which offers a lightweight, responsive ride. The GEL-QUANTUM 360 KNIT model is a shoe for the active urbanite ready to level up their footwear with 360° degrees of advanced ASICS GEL technology.
The Big Chase event and the SMSB Crew’s role in the immersive launch of the fuzeX Rush and GEL-QUANTUM 360 KNIT models represent a key milestone for ASICS within the evolving running community — bringing together product quality, creativity and community to inspire a new generation.
The fuzeX Rush model will be available for men and women at ASICS online stores and select running outlets worldwide and in Malaysia from February 2017, and the GEL-QUANTUM 360 KNIT model from March 2017. The fuzeX Rush will retail for RM429 a pair while the GEL-QUANTUM 360 KNIT will retail for RM699 per pair.

*This Gel-Quantum 360 Knit just entered my wish list : for Penang Bridge Marathon 2017 :)*

Gel-Quantum 360 Knit
fuzeX Rush

For more information on the #run4adventure campaign and SMSB movement, please visit The Big Chase event film can be viewed here.

Have a great running, while enjoying every one of it. - Abg D.

Thursday, February 23, 2017

KEMPEN ‘#SayaSihat’ BERSAMA #YeosMalaysia

Yeo Hiap Seng (Malaysia) Berhad (“Yeo’s”), syarikat peneraju minuman dan makanan telah mengambil langkah inisiatif untuk warga Malaysia dengan mengadakan kempen kesedaran tentang pentingnya penjagaan makanan dan aktiviti sukan dan beriadah, langkah ini diambil berdasarkan peningkatan kadar obesiti di Malaysia yang kian membimbangkan. Dengan itu, Yeo’s melancarkan kempen #SayaSihat bersama #YeosMalaysia yang bersesuaian dengan produk-produk keluaran Yeo’s yang mementingkan kualiti dan penuh nutrisi.  

  Yeo’s  adalah produk minuman yang sinonim dan telah di kenali sejak dahulu lagi mempunyai kualiti yang sangat tinggi , Kerana ia kurang gula dan juga tidak mengandungi pengawet, antara yang disyorkan adalah Yeo’s Teh Hijau Jasmine kerana teh hijau baik untuk sistem pembakaran lemak dan mempunyai antioksidan. Manakala soya pula bagus untuk mengekalkan tenaga pada tubuh kita kerana sumber proteinnya”, Kata Ong Chay Seng selaku Naib Presiden Kumpulan – Yeo’s Malaysia & Indonesia.

Sertai Kontes Instagram yang menawarkan pelbagai hadiah!

Jom sertai kempen #SayaSihat yang telah bermula sejak 13 Februari dan berakhir pada 23 April dan terbuka kepada seluruh warga Malaysia.

Cara-cara penyertaan pertandingan #SayaSihat 

1.    Ambil foto yang berkonsepkan aktiviti sukan dan kesihatan. (Produk Yeo’s yang turut berada di dalam gambar akan diberikan markah tambahan). Kreativiti juga menyumbang kepada pemarkahan biasanya :)

2.    Muat naik foto ke laman Instagram masing-masing. Jangan lupa hashtag #SayaSihat bersama #YeosMalaysia.

3.    Akaun Instagram anda hendaklah di set kan dalam keadaan mod umum (public mode) untuk memudahkan proses pemilihan pemenang.

4.    Kait (Tagged) dua rakan senaman atau diet anda untuk lengkapkan satu penyertaan.

Konsep dan Idea #SayaSihat adalah :

1.    Produk yang berkualiti dan mengandungi bahan-bahan semula jadi yang segar dan juga produk yang mudah diambil ketika melakukan aktiviti harian ataupun untuk alas perut.

2.    Menunjukkan aktiviti seharian rakyat Malaysia yang sihat di bawah satu hashtag, iaitu #SayaSihat yang bersesuaian dengan kempen yang akan diadakan.

3.    Untuk menyerlahkan dan menampilkan lagi produk Yeo’s di laman sosial ketika kempen #SayaSihat ini berlansung.

4.    Berinteraksi dengan pengguna laman sosial yang disasarkan lebih kepada golongan anak muda dan penduduk bandar.

Hadiah mingguan yang bakal dimenangi oleh 10 pemenang mingguan ialah baucar tunai yang bernilai RM100 Sports Direct berserta produk Yeo’s. Manakala, bagi pemenang keseluruhan, pemenang tempat pertama bakal memenangi baucar tunai Sports Direct berjumlah RM1000 berserta produk Yeo’s, hadiah bagi tempat kedua pula baucar tunai berjumlah RM800 Sports Direct berserta produk Yeo’s dan bagi tempat ketiga pula bakal memenangi baucar tunai Sports Direct berjumlah RM 300 berserta produk Yeo’s. Menarik tu! Apa lagi, selain dapat mengeluarkan peluh, korang dapat hadiah lagi.

#brocuba :P
Untuk mengetahui cara penyertaan yang selanjutnya , layarilah laman sesawang Yeo’s di atau berhubung pegawai perkhidmatan pelanggan di 1300-80-2828.

p/s : Follow account IG Abg D @cheramiche untuk tips-tips macam mana nak menang! Yeah!