ASICS EXPANDS IN MALAYSIA WITH TWO NEW STORES AT SURIA KLCC & MID VALLEY
ASICS announces the addition of two new stores in Suria KLCC and Mid Valley, increasing its footfall for ASICS fans in its on-going expansion in Malaysia.
Located in Kuala Lumpur’s prime and trendy shopping districts, the 8th ASICS store in Mid Valley opened on 29 March while the 9th ASICS store opened on 12 April in Suria KLCC.
|UTF_ASICS sponsored national athletes trying the UNLOCK THE FAST challenge at South Court, Mid Valley|
ASICS MID VALLEY MALL
The new ASICS store is conveniently located in Mid Valley Mall, a shopping paradise with a dazzling array of fashion and lifestyle brands, entertainment and F&B choices for everyone in the family.
To mark the grand occasion, the 1,234 sq ft new store will carry the new FlyteFoam Fast Series, fuzeX Rush and a comprehensive range of ASICS footwear, accessories, apparel for men's, women's and kids.
The FlyteFoam Fast Series redefines fast, giving more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam. It features three shoes engineered with lightweight cushioning to deliver the feeling of speed to a broad spectrum of runners across foot pronation patterns, experience levels and running goals:
ASICS SURIA KLCC
Located in the heart of Kuala Lumpur's Golden Triangle, this other ASICS store adds a new shopping experience to the 6 levels of premier fashion & beauty brands, entertainment, arts & culture to local delicacies & international cuisine in Suria KLCC.
To celebrate the opening, the 1,224 sq ft store will carry the new GEL-QUANTUM 360 KNIT (the urban stylish performer for runners) and a comprehensive range of ASICS footwear, accessories, apparel for Men's, Women's and Kids.
In addition to the extensive choices of shoes, customers are further treated to the technologically-advanced FOOT ID System here, the fourth store to offer this unique and proprietory ASICS feature.
ASICS FOOT ID is a destination area within the store offering static and dynamic measurements, including foot shape analysis and gait cycle analysis. ASICS FOOT ID static measures the foot shape and ASICS FOOT ID dynamic analyzes the consumer’s gait while running. It helps runners find the most suitable shoes to draw the last ounce of performance out of them.
ASICS MID VALLEY MALL
T-21, 3rd Floor, Mid Valley Megamall
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur, Malaysia
ASICS SURIA KLCC
Lot 308, Level 3, Suria KLCC,
Kuala Lumpur City Center
50088 Kuala Lumpur, Malaysia
The two new ASICS stores now add further convenience and accessibility for sports enthusiasts throughout Malaysia, while complementing the current seven ASICS stores – ASICS Pavilion, ASICS 1 Utama, ASICS Sunway Pyramid, ASICS Sunway Velocity, ASICS Aeon Shah Alam, ASICS Queensbay and ASICS Gurney Mall in Penang and three factory outlets – Mitsui Outlet Park KLIA, Johor Premium Outlet and Genting Premium Outlet.
|UTF(L-R)_Amirul Shafiq, Sports Marketing Manager with ASICS sponsored national athletes, Zulfadli Zulkiffli, Muhaizar Mohamad, Nik Fakaruddin Ismail and Karen Yap|
ASICS underlines its commitment to provide runners with true sport performance gear to help them improve their performance and achieve their athletic goals. Backed by research and development, based on the athletes’ motion, each and every ASICS sporting product has been designed to support runners in unlocking greater possibilities.
Come and join the ASICS UNLOCK THE FAST Challenge at Mid Valley Megamall this coming Saturday 22nd April and Sunday 23rd April 2017. Read more about it on my instagram @cheramiche.
Note :FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole.