Tuesday, February 28, 2017

Asics's Urban-Inspired Footware

ASICS INSPIRES A NEW GENERATION OF ACTIVE YOUTH THROUGH IMMERSIVE RUNNING EXPERIENCE
 
Signature event brought together communities, new products, and a once-in-a-lifetime urban adventure
 
ASICS hosted a first-of-its-kind immersive event in downtown Los Angeles on 27 January 2017 with over 50 influencers and media from around the globe to celebrate the launch its of its urban-inspired footwear – fuzeX Rush and GEL-QUANTUM 360 KNIT.
 
The Big Chase: An Immersive Experience
 
Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A. to rescue a Hollywood starlet. Runners tracked down leads at an eclectic collection of locations including the Roxie Theatre, Dutch Chocolate Shop and The Majestic Downtown, where they encountered characters straight out of a classic suspense film. 

 
The event kicked off on Friday with a VIP reception that gave fitness and lifestyle influencers a sneak peek at ASICS newest initiatives to expand its brand beyond performance running. Attendees came from all over the world, including France, Japan, and Australia. ASICS Corporation’s Senior General Manager, Global Marketing Division, Paul Miles was also present to welcome the group.
“The new generation of ASICS consumers are more creative, more social and more adventurous. Fitness today should be fun and spark a sense of community. The Big Chase event brings that to life on a grand scale,” said Miles.
 
ASICS dove further into the urban landscape through street art, launching an ASICS-original mural by local artist Christopher Konecki on 247th street in downtown LA, created for influencers and media to encounter during a run the following morning. 


SMSB Global Community Headlines the Event
 
The Big Chase event was led by members of SMSB, a global community with a shared philosophy and holistic approach to a life well-lived through sport.
 
Launching in six major cities globally in 2017, each SMSBTM chapter aims to bring together 16 sport enthusiasts and creative influencers representing a wide range of backgrounds, including photographers, yoga instructors, designers and runners. 


“The acronym and trademark SMSB stands for ‘Sound Mind, Sound Body’ and represents a philosophy and ASICS trademark that I am very passionate about and personally vested in,” said Charlie Dark, SMSB Global Ambassador. “Helping ASICS expand their brand beyond performance is truly an honor.”
 
Paul Miles also praised the collaboration: “With the growth of the movement around the world, ASICS is excited to work with SMSB, embrace founding principles, and inspire a new generation to pursue a better life through sport.”
 
Versatile Products for Urban Youth
 
The event highlighted ASICS’ latest footwear—the fuzeX Rush and GEL-QUANTUM 360 KNIT models. Inspired by the aesthetics of the urban landscape, the products deliver versatility and style to urban adventurers, backed by the human-centric science of ASICS R&D.
 
The fuzeX Rush model is a no-frills, performance shoe designed for the wide-ranging urban explorer. The legacy of this shoe lies in the cushioned midsole which offers a lightweight, responsive ride. The GEL-QUANTUM 360 KNIT model is a shoe for the active urbanite ready to level up their footwear with 360° degrees of advanced ASICS GEL technology.
 
The Big Chase event and the SMSB Crew’s role in the immersive launch of the fuzeX Rush and GEL-QUANTUM 360 KNIT models represent a key milestone for ASICS within the evolving running community — bringing together product quality, creativity and community to inspire a new generation.
 
The fuzeX Rush model will be available for men and women at ASICS online stores and select running outlets worldwide and in Malaysia from February 2017, and the GEL-QUANTUM 360 KNIT model from March 2017. The fuzeX Rush will retail for RM429 a pair while the GEL-QUANTUM 360 KNIT will retail for RM699 per pair.

*This Gel-Quantum 360 Knit just entered my wish list : for Penang Bridge Marathon 2017 :)*

Gel-Quantum 360 Knit
fuzeX Rush

For more information on the #run4adventure campaign and SMSB movement, please visit http://asics.com/find-adventure. The Big Chase event film can be viewed here.

Have a great running, while enjoying every one of it. - Abg D.

Thursday, February 23, 2017

KEMPEN ‘#SayaSihat’ BERSAMA #YeosMalaysia



Yeo Hiap Seng (Malaysia) Berhad (“Yeo’s”), syarikat peneraju minuman dan makanan telah mengambil langkah inisiatif untuk warga Malaysia dengan mengadakan kempen kesedaran tentang pentingnya penjagaan makanan dan aktiviti sukan dan beriadah, langkah ini diambil berdasarkan peningkatan kadar obesiti di Malaysia yang kian membimbangkan. Dengan itu, Yeo’s melancarkan kempen #SayaSihat bersama #YeosMalaysia yang bersesuaian dengan produk-produk keluaran Yeo’s yang mementingkan kualiti dan penuh nutrisi.  



  Yeo’s  adalah produk minuman yang sinonim dan telah di kenali sejak dahulu lagi mempunyai kualiti yang sangat tinggi , Kerana ia kurang gula dan juga tidak mengandungi pengawet, antara yang disyorkan adalah Yeo’s Teh Hijau Jasmine kerana teh hijau baik untuk sistem pembakaran lemak dan mempunyai antioksidan. Manakala soya pula bagus untuk mengekalkan tenaga pada tubuh kita kerana sumber proteinnya”, Kata Ong Chay Seng selaku Naib Presiden Kumpulan – Yeo’s Malaysia & Indonesia.

Sertai Kontes Instagram yang menawarkan pelbagai hadiah!


Jom sertai kempen #SayaSihat yang telah bermula sejak 13 Februari dan berakhir pada 23 April dan terbuka kepada seluruh warga Malaysia.



Cara-cara penyertaan pertandingan #SayaSihat 

1.    Ambil foto yang berkonsepkan aktiviti sukan dan kesihatan. (Produk Yeo’s yang turut berada di dalam gambar akan diberikan markah tambahan). Kreativiti juga menyumbang kepada pemarkahan biasanya :)

2.    Muat naik foto ke laman Instagram masing-masing. Jangan lupa hashtag #SayaSihat bersama #YeosMalaysia.

3.    Akaun Instagram anda hendaklah di set kan dalam keadaan mod umum (public mode) untuk memudahkan proses pemilihan pemenang.

4.    Kait (Tagged) dua rakan senaman atau diet anda untuk lengkapkan satu penyertaan.



Konsep dan Idea #SayaSihat adalah :

1.    Produk yang berkualiti dan mengandungi bahan-bahan semula jadi yang segar dan juga produk yang mudah diambil ketika melakukan aktiviti harian ataupun untuk alas perut.



2.    Menunjukkan aktiviti seharian rakyat Malaysia yang sihat di bawah satu hashtag, iaitu #SayaSihat yang bersesuaian dengan kempen yang akan diadakan.



3.    Untuk menyerlahkan dan menampilkan lagi produk Yeo’s di laman sosial ketika kempen #SayaSihat ini berlansung.



4.    Berinteraksi dengan pengguna laman sosial yang disasarkan lebih kepada golongan anak muda dan penduduk bandar.



Hadiah mingguan yang bakal dimenangi oleh 10 pemenang mingguan ialah baucar tunai yang bernilai RM100 Sports Direct berserta produk Yeo’s. Manakala, bagi pemenang keseluruhan, pemenang tempat pertama bakal memenangi baucar tunai Sports Direct berjumlah RM1000 berserta produk Yeo’s, hadiah bagi tempat kedua pula baucar tunai berjumlah RM800 Sports Direct berserta produk Yeo’s dan bagi tempat ketiga pula bakal memenangi baucar tunai Sports Direct berjumlah RM 300 berserta produk Yeo’s. Menarik tu! Apa lagi, selain dapat mengeluarkan peluh, korang dapat hadiah lagi.

#brocuba :P
Untuk mengetahui cara penyertaan yang selanjutnya , layarilah laman sesawang Yeo’s di www.yeos.com.my atau berhubung pegawai perkhidmatan pelanggan di 1300-80-2828.

p/s : Follow account IG Abg D @cheramiche untuk tips-tips macam mana nak menang! Yeah!


Thursday, December 22, 2016

ASICS GEL-NIMBUS 19

ASICS’ NEW GEL-nimbus 19 delivers improved lightweight and comfort for runners
 
New ASICS GEL-NIMBUS 19 propels long distance runners 
Gel Nimbus 19 for Men

Gel Nimbus 19 for Women
    
ASICS’ long-selling (long distance) running shoe, GEL-NIMBUS is back in its newest version, the ASICS GEL-NIMBUS 19. One of ASICS long-selling long distance running shoes, the GEL-NIMBUS has received improvements in multiple functions to deliver a lightweight and comfortable shoe for neutral runners and underpronaters without compromising on responsive cushioning.
 
Enhanced Lightweight and Comfort Throughout
 
GEL-NIMBUS 19 features ASICS’ patented midsole technology FlyteFoam[1] that offers lightweight together with responsive cushioning. The latest model is designed to help neutral runners and underpronaters run long distances so they can perform their best from start to finish.
 
“Every season we strive for continuous improvement with our footwear, so runners can experience more comfortable ride possible,” said Yogesh Gandhi, Managing Director, ASICS Asia PTE. LTD, “With the upgrades to the GEL-NIMBUS, we are providing an improved lightweight and cushioning, and upgraded technologies to our fan favorites. It is our mission to allow athletes to run longer, play harder, and perform more intensely, which is why we are constantly offering exciting upgrades to our footwear collection.”
 
The GEL-NIMBUS 19, will retail for RM649 per pair, and will be available for men and women at ASICS stores, select retailers and running specialty destinations nationwide this December.
 
Features of the GEL-NIMBUS 19 include: 
 
·         I.G.S (Impact Guidance System)
·         FlyteFoam Midsole –bottom layer
·         SpEVA Midsole –top layer
·         Plus 3 and Gender Specific Cushioning(for the Women’s model)
·         Guidance Line
·         Trusstic System
·         Visible Rearfoot and Forefoot GEL
·         Ortholite Lasting
·         FluidFit Upper With Gradient Jacquard Mesh
·         Outsole Forefoot: AHAR Sponge, Rear foot: AHAR PLUS Rubber
·         X-40 Ortholite Sockliner
·         External Clutch Counter
·         3M Reflectivity
 
About GEL-NIMBUS
 
GEL-NIMBUS is one of ASICS long-selling long distance running shoe since 1999. This edition will be the 19th model of a series that has been praised by runners worldwide for its outstandingly comfortable cushioning structure. RUNNER’S WORLD - a well established and runner’s favorite magazine -has repeatedly shared its enthusiasm for the shoe’s cushioning structure and comfortable fit. The magazine has been followed by many more in its positive opinion, as proves the different awards accorded to GEL-NIMBUS over the years, making it one of the most popular long distance running shoe around the world along with the GEL-KAYANO and the GT-2000 series.

The GEL-NIMBUS is designed with a different heel angle for impact with the ground and foot angle during running (pronation). The series was developed to be ideal for runners with neutral pronation, or heel nearly vertical with the ground at impact, and under-pronation (supination), with heel angled outward. Runners with under-pronation tend to feel greater shock upon contact with the ground. 
 
The GEL-NIMBUS series focuses on the type of pronation, and cushioning is improved with the use of more GEL and thicker mid soles than other models. 
 
To learn more about GEL-NIMBUS 19 and other ASICS products, please visit: http://www.asics.com.sg
 
Join in and follow the ‘WANT IT MORE' community online by using the #WantItMore hashtag. Follow ASICS Malaysia on Facebook for exclusive content and real-time news around ASICS products, events, and elite athletes.

Wednesday, December 21, 2016

#MyTravelokaEscapade : Sabah!

A via ferrata (Italian for "iron road", plural vie ferrate or in English via ferratas) is a protected climbing route found in the Alps and certain other locations.
(Source : Google)

Well, Sabah has one. I mean the route. Check the details here. In fact, this one is World's Highest Via Ferrata. This is what im planning to do in Sabah.


Source: Internet. Pic credit to Shaun Yap
I have few best  friends that i wanted to bring along, just for the fun of it, and for the experience they had. We have known each other for a long time, and i think its time to test their trust.. i mean their skills doing this climb.

I was in Ranau last year during the earthquake and it was a terrifying experience, especially i was there with my family. But, that doesnt stop me from wanting to climb Mount Kinabalu again.

I climbed it back in 2004, but it was cloudy and slightly drizzling, so no nice sunrise picture available for me to show off with anyone. and photo taken using films is.. never mind. 

So, i wanted to climb again, and this time, im gonna bring my best friends, my best camera (digital, not the film one) and hoping for the best climb in my life (and sunrise too).
Throughout the years, i became fond to photography and i wish to get some good shots while climbing this route. 

Climbing always thought me about patient and team work. How human depends on tools and each other to survive. Respect the nature the most, and you shall pass. (ok i just made that up). Well, i hope by getting your attention the first step to realizing my dreams become reality. Next one : clothing, gears and stuff, well.. i will think about that later. 

Oh did i mentioned that this trip includes mountain biking @ Kundasang? During my last trip back in 2004, we had a great time cycling around Kg. Kiau.
Yes, we did bring our own MTBs for this, and the adrenaline rush going down those steep unpaved road was surreal. So i think instead of water rafting (which is awesome as well) this one is less done because of the arrangement. But doable. So i hope that i can make this trip a reality :) Some of the pictures from 2004 :



#MyTravelokaEscapade Thank you!