ASICS Mix Speed & Style With New Range

ASICS RoadHawk FF everyday trainers let runners satisfy their sport and lifestyle needs

Most people would not expect to wear their favorite shirt or best pair of jeans when they are out for a jog. Just as they probably would not turn up for an evening out with friends in their running kit. But when it comes to footwear, combining sports life and everyday life just became easier, and more affordable than ever.

 

New ASICS RoadHawk FF are the brand’s latest addition to its performance running line-up. Because they combine top technical running benefits with a fresh, youthful design, they are equally at home on a jog in the park as they are strolling the streets. And all at a very competitive price point.

On the technical side, a half Mono-Sock with seamless engineered mesh wraps around the foot for a snug, supportive fit while the Ortholite sockliner provides superior cushioning and is quick-drying. That keeps the wearer feeling supported, dry, and comfortable throughout their run. The trainers also feature ASICS’ revolutionary full-length FlyteFoam midsole, which is about 55% lighter than industry standard midsoles. This offers runners superior cushioning, high shape retention and an exhilarating sense of speed.

 

Kenji Oh, Marketing Director Asia says: “Hear the word ASICS and most people probably think of high quality running shoes. But we also understand that not every person chooses a trainer just for sport. That is why ASICS RoadHawk FF are designed to feel fast, responsive and comfortable on a run AND be stylish enough to wear during everyday life. We are excited to introduce a shoe that proves that speed and style do mix.”

 

 

ASICS RoadHawk FF are available to buy now ASICS stores and select running specialty stores. They cost RM 399 a pair.

 

In addition, runners can also choose from ASICS’ accompanying range of performance men’s and women’s apparel from the LITE-SHOW Apparel Collection. This includes stylish, breathable tops and bottoms as well as comfortable running socks. 

Join the conversation on RoadHawk using the #RoadHawkFF and #FeelFast hashtags.

 

Product Video: http://asics.tv/2rCLOD8　

Tech Video: http://asics.tv/2qtvhNU

ASICS Opening Two New Stores in Malaysia

ASICS EXPANDS IN MALAYSIA WITH  TWO NEW STORES AT SURIA KLCC & MID VALLEY

 

ASICS announces the addition of two new stores in Suria KLCC and Mid Valley, increasing its footfall for ASICS fans in its on-going expansion in Malaysia.

 

Located in Kuala Lumpur’s prime and trendy shopping districts, the 8^th ASICS store in Mid Valley opened on 29 March while the 9^th ASICS store opened on 12 April in Suria KLCC. 

UTF_ASICS sponsored national athletes trying the UNLOCK THE FAST challenge at South Court, Mid Valley

 

ASICS MID VALLEY MALL

The new ASICS store is conveniently located in Mid Valley Mall, a shopping paradise with a dazzling array of  fashion and lifestyle brands, entertainment and F&B choices for everyone in the family.

 

To mark the grand occasion, the 1,234 sq ft new store will carry the new FlyteFoam Fast Series, fuzeX Rush and a comprehensive range of ASICS footwear, accessories, apparel for men's, women's and kids.

 

The FlyteFoam Fast Series redefines fast, giving more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam.^[1] It features three shoes engineered with lightweight cushioning to deliver the feeling of speed to a broad spectrum of runners across foot pronation patterns, experience levels and running goals:

 

ASICS SURIA KLCC

Located in the heart of Kuala Lumpur's Golden Triangle, this other ASICS store adds a new shopping experience to the 6 levels of premier fashion & beauty brands, entertainment, arts & culture to local delicacies & international cuisine in Suria KLCC.

 

To celebrate the opening, the 1,224 sq ft store will carry the new GEL-QUANTUM 360 KNIT (the urban stylish performer for runners) and a comprehensive range of ASICS footwear, accessories, apparel for Men's, Women's and Kids.

 

In addition to the extensive choices of shoes, customers are further treated to the technologically-advanced FOOT ID System here,  the fourth store to offer this unique and proprietory ASICS feature.

 

ASICS FOOT ID is a destination area within the store offering static and dynamic measurements, including foot shape analysis and gait cycle analysis. ASICS FOOT ID static measures the foot shape and ASICS FOOT ID dynamic analyzes the consumer’s gait while running. It helps runners find the most suitable shoes to draw the last ounce of performance out of them.

 

Store Name	ASICS MID VALLEY MALL
Address	T-21, 3rd Floor, Mid Valley Megamall Mid Valley City, Lingkaran Syed Putra 59200 Kuala Lumpur, Malaysia
Phone Number	03-2201 3668
Store Hours	Monday-Sunday: 10am-10pm

 

Store Name	ASICS SURIA KLCC
Address	Lot 308, Level 3, Suria KLCC, Kuala Lumpur City Center 50088 Kuala Lumpur, Malaysia
Phone Number	03-2181 3121
Store Hours	Monday-Sunday: 10am-10pm

 

The two new ASICS stores now add further convenience and accessibility for sports enthusiasts throughout Malaysia, while complementing the current seven ASICS stores – ASICS Pavilion, ASICS 1 Utama, ASICS Sunway Pyramid, ASICS Sunway Velocity, ASICS Aeon Shah Alam, ASICS Queensbay and ASICS Gurney Mall in Penang and  three factory outlets – Mitsui Outlet Park KLIA, Johor Premium Outlet and Genting Premium Outlet.

UTF(L-R)_Amirul Shafiq, Sports Marketing Manager with ASICS sponsored national athletes, Zulfadli Zulkiffli, Muhaizar Mohamad, Nik Fakaruddin Ismail and Karen Yap

 

ASICS underlines its commitment to provide runners with true sport performance gear to help them improve their performance and achieve their athletic goals. Backed by research and development, based on the athletes’ motion, each and every ASICS sporting product has been designed to support runners in unlocking greater possibilities.

**Latest update
Come and join the ASICS UNLOCK THE FAST Challenge at Mid Valley Megamall this coming Saturday 22^nd April and Sunday 23^rd April 2017. Read more about it on my instagram @cheramiche.

Note :FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole.

Asics's Urban-Inspired Footware

ASICS INSPIRES A NEW GENERATION OF ACTIVE YOUTH THROUGH IMMERSIVE RUNNING EXPERIENCE

 

Signature event brought together communities, new products, and a once-in-a-lifetime urban adventure

 

ASICS hosted a first-of-its-kind immersive event in downtown Los Angeles on 27 January 2017 with over 50 influencers and media from around the globe to celebrate the launch its of its urban-inspired footwear – fuzeX Rush and GEL-QUANTUM 360 KNIT.

 

The Big Chase: An Immersive Experience

 

Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A. to rescue a Hollywood starlet. Runners tracked down leads at an eclectic collection of locations including the Roxie Theatre, Dutch Chocolate Shop and The Majestic Downtown, where they encountered characters straight out of a classic suspense film. 

 

The event kicked off on Friday with a VIP reception that gave fitness and lifestyle influencers a sneak peek at ASICS newest initiatives to expand its brand beyond performance running. Attendees came from all over the world, including France, Japan, and Australia. ASICS Corporation’s Senior General Manager, Global Marketing Division, Paul Miles was also present to welcome the group.

“The new generation of ASICS consumers are more creative, more social and more adventurous. Fitness today should be fun and spark a sense of community. The Big Chase event brings that to life on a grand scale,” said Miles.

 

ASICS dove further into the urban landscape through street art, launching an ASICS-original mural by local artist Christopher Konecki on 247th street in downtown LA, created for influencers and media to encounter during a run the following morning. 

SMSB Global Community Headlines the Event

 

The Big Chase event was led by members of SMSB, a global community with a shared philosophy and holistic approach to a life well-lived through sport.

 

Launching in six major cities globally in 2017, each SMSBTM chapter aims to bring together 16 sport enthusiasts and creative influencers representing a wide range of backgrounds, including photographers, yoga instructors, designers and runners. 

“The acronym and trademark SMSB stands for ‘Sound Mind, Sound Body’ and represents a philosophy and ASICS trademark that I am very passionate about and personally vested in,” said Charlie Dark, SMSB Global Ambassador. “Helping ASICS expand their brand beyond performance is truly an honor.”

 

Paul Miles also praised the collaboration: “With the growth of the movement around the world, ASICS is excited to work with SMSB, embrace founding principles, and inspire a new generation to pursue a better life through sport.”

 

Versatile Products for Urban Youth

 

The event highlighted ASICS’ latest footwear—the fuzeX Rush and GEL-QUANTUM 360 KNIT models. Inspired by the aesthetics of the urban landscape, the products deliver versatility and style to urban adventurers, backed by the human-centric science of ASICS R&D.

 

The fuzeX Rush model is a no-frills, performance shoe designed for the wide-ranging urban explorer. The legacy of this shoe lies in the cushioned midsole which offers a lightweight, responsive ride. The GEL-QUANTUM 360 KNIT model is a shoe for the active urbanite ready to level up their footwear with 360° degrees of advanced ASICS GEL technology.

 

The Big Chase event and the SMSB Crew’s role in the immersive launch of the fuzeX Rush and GEL-QUANTUM 360 KNIT models represent a key milestone for ASICS within the evolving running community — bringing together product quality, creativity and community to inspire a new generation.

 

The fuzeX Rush model will be available for men and women at ASICS online stores and select running outlets worldwide and in Malaysia from February 2017, and the GEL-QUANTUM 360 KNIT model from March 2017. The fuzeX Rush will retail for RM429 a pair while the GEL-QUANTUM 360 KNIT will retail for RM699 per pair.

*This Gel-Quantum 360 Knit just entered my wish list : for Penang Bridge Marathon 2017 :)*

Gel-Quantum 360 Knit

fuzeX Rush

For more information on the #run4adventure campaign and SMSB movement, please visit http://asics.com/find-adventure. The Big Chase event film can be viewed here.

Have a great running, while enjoying every one of it. - Abg D.

ASICS GEL-NIMBUS 19

ASICS’ NEW GEL-nimbus 19 delivers improved lightweight and comfort for runners

 

New ASICS GEL-NIMBUS 19 propels long distance runners 

Gel Nimbus 19 for Men

Gel Nimbus 19 for Women

    

ASICS’ long-selling (long distance) running shoe, GEL-NIMBUS is back in its newest version, the ASICS GEL-NIMBUS 19. One of ASICS long-selling long distance running shoes, the GEL-NIMBUS has received improvements in multiple functions to deliver a lightweight and comfortable shoe for neutral runners and underpronaters without compromising on responsive cushioning.

 

Enhanced Lightweight and Comfort Throughout

 

GEL-NIMBUS 19 features ASICS’ patented midsole technology FlyteFoam^[1] that offers lightweight together with responsive cushioning. The latest model is designed to help neutral runners and underpronaters run long distances so they can perform their best from start to finish.

 

“Every season we strive for continuous improvement with our footwear, so runners can experience more comfortable ride possible,” said Yogesh Gandhi, Managing Director, ASICS Asia PTE. LTD, “With the upgrades to the GEL-NIMBUS, we are providing an improved lightweight and cushioning, and upgraded technologies to our fan favorites. It is our mission to allow athletes to run longer, play harder, and perform more intensely, which is why we are constantly offering exciting upgrades to our footwear collection.”

 

The GEL-NIMBUS 19, will retail for RM649 per pair, and will be available for men and women at ASICS stores, select retailers and running specialty destinations nationwide this December.

 

Features of the GEL-NIMBUS 19 include: 

 

·         I.G.S (Impact Guidance System)

·         FlyteFoam Midsole –bottom layer

·         SpEVA Midsole –top layer

·         Plus 3 and Gender Specific Cushioning(for the Women’s model)

·         Guidance Line

·         Trusstic System

·         Visible Rearfoot and Forefoot GEL

·         Ortholite Lasting

·         FluidFit Upper With Gradient Jacquard Mesh

·         Outsole Forefoot: AHAR Sponge, Rear foot: AHAR PLUS Rubber

·         X-40 Ortholite Sockliner

·         External Clutch Counter

·         3M Reflectivity

 

About GEL-NIMBUS

 

GEL-NIMBUS is one of ASICS long-selling long distance running shoe since 1999. This edition will be the 19th model of a series that has been praised by runners worldwide for its outstandingly comfortable cushioning structure. RUNNER’S WORLD - a well established and runner’s favorite magazine -has repeatedly shared its enthusiasm for the shoe’s cushioning structure and comfortable fit. The magazine has been followed by many more in its positive opinion, as proves the different awards accorded to GEL-NIMBUS over the years, making it one of the most popular long distance running shoe around the world along with the GEL-KAYANO and the GT-2000 series.

The GEL-NIMBUS is designed with a different heel angle for impact with the ground and foot angle during running (pronation). The series was developed to be ideal for runners with neutral pronation, or heel nearly vertical with the ground at impact, and under-pronation (supination), with heel angled outward. Runners with under-pronation tend to feel greater shock upon contact with the ground. 

 

The GEL-NIMBUS series focuses on the type of pronation, and cushioning is improved with the use of more GEL and thicker mid soles than other models. 

 

To learn more about GEL-NIMBUS 19 and other ASICS products, please visit: http://www.asics.com.sg

 

Join in and follow the ‘WANT IT MORE' community online by using the #WantItMore hashtag. Follow ASICS Malaysia on Facebook for exclusive content and real-time news around ASICS products, events, and elite athletes.

Asics New Store @ Sunway Velocity

ASICS Launches New Store Equipped with ASICS FOOT ID at Sunway Velocity in Malaysia

MALAYSIA – ASICS, a true sport performance brand, is opening the doors to their new specialty boutique today, located in Sunway Velocity, Kuala Lumpur. This is ASICS' second Malaysian store that features the technologically advanced ASICS FOOT ID system.

The sizeable 153.85 square metre store will stock the latest and abundant range of footwear, accessories and apparel catering to men, women and children. The newly released GEL-KAYANO 23 and DynaFlyte, that features the new ASICS patented FlyteFoam midsole technology, will also be available here.

Sunway Velocity is a lifestyle mall with a unique precinct concept in a mixed-use development in the trendy district of Cheras. Its strategic location and accessibility to the working population and surrounding residents makes it a vibrant retail hub with something for everyone, from day to night.

"Malaysia is a key market in quality sportswear with a growth potential that is clearly ready for the next big leap," says Yogesh Gandhi, Managing Director, ASICS Asia PTE. LTD, "ASICS wants to empower all sports enthusiasts to push themselves to the limit by equipping them with the right high-performance sports footwear and apparel. Besides catering to runners, ASICS has a wide variety of training footwear and apparel that will immediately appeal to the expanding sporting and gym activities for the busy professionals."

The new store is the second store in Malaysia to feature the comprehensive proprietary ASICS FOOT ID system. This system stamps ASICS' commitment to enable runners to find the most suitable shoes to maximise their athletic potential. ASICS FOOT ID offers static and dynamic measurements, including foot shape analysis and gait cycle analysis - unmatched by any other consumer store system. Professionally trained store employees are ever ready to perform the analysis with the ASICS FOOT ID system for walk-in customers, and to provide advice to the consumers on bettering their performance through understanding their gait and choosing the right footwear.

For more information, please visit www.asics.com.sg


Store Name

ASICS Sunway Velocity Mall

Address
3-120A, Sunway Velocity Mall,
Lingkaran SV, Sunway Velocity
55100 Kuala Lumpur

Phone Number
03 9202 5272

Store Hours
Monday – Sunday 10AM to 10PM

Armour@ThePark 181216

What : Under Armour Charged Run

When : 18 Dec 2016

Where : Pocket Park KL

Distance : 7 km (non competitive, foc)

I had the chance to participate in the last series of the run for this year.
Thank you Mike from Go Communications for the arrangement. ;)

Its more like a training running session, and if you wish not to, dance fitness with Suhaili Micheline was another option.

Other booth activities including Chiropractic Alignment, Optimum Nutrition Sampling, Corny Sampling and free Body checkups. 

We gathered around 6.30am before starting at 7.15am.
Each of us were given a wristband and discount voucher.

@ Pocket Park KL

We joined the same route as the KL Car Free Morning programme, carrying a red balloon each as id. We followed the flow and finish where we started. Weather was fine that morning but not too many participants joined the KL Car Free Morning programme, prolly because of the holiday season. It was fun running around KL City with no traffic to worry about. How i wish a running events where we got the road to ourselves, just like this one. :) 

Post race - had the chance to join the dance fitness and session ends around 9am. It was enjoyable and hope to join the series again, next year. :) 

Run For Your Lives Malaysia 2016

 WARNING: Zombie Apocalypse Infecting Malaysia this December!

 

Prepare yourselves, your friends and your family for the most exhilarating game of zombie flag tag in the world!  Run For Your Lives will be making its return to Malaysia this 31 December 2016 at Taman Botani Negara, Shah Alam (Previously set at Taman Botani Putrajaya).

This unique fun run is set in the world of a rapidly spreading zombie apocalypse, caused by an unknown virus. Participants can choose whether to run as a ‘Survivor’ (human) or a Zombie. Gameplay is pretty simple – the humans will have to outrun the zombies, who have the goal of ‘capturing’ the humans. With just one touch the humans will turn into zombies, causing further infection, whilst the cities will quickly deteriorate due to the destruction caused by the zombies.

The journey to the end of the course, the safe zone, will not be easy. Humans will need their wits, agility, speed and stamina to escape the zombies’ clutches. Zombies need to be quick, decisive and agile to infect as many humans as possible. 

Run, like your life depending on it! (Psstt.. its your tag they after!)

 

Other than zombies, there will be various obstacles to be overcome on the long road to safety, including:

• The Blood Pit: Survivors need to make their way through a pit filled with blood
• The Ladder: Survivors need to climb over a ladder to ditch the zombies
• The Crawl Fence: Survivors need to crawl under a long fence
• The Smoke House: A dark place filled with smoke and without any lighting
• Finish Area: Survivors need to crawl in order to make it to the Survivor area

 Additionally, there will be three story modes:

• The Living Room: A living room filled with zombies
• The Slaves Vault: A place where zombies are caged and tied up
• The Slaughter House: A place where the dead and undead comes together

Not only that, Run For your Lives Malaysia will be set at night for the first time ever! Participants will get to experience double the horror, double the difficulty and most importantly - double the fun this year. Run For Your Lives Malaysia will be having a countdown party after the run with entertainment and activities for all! Participants can enjoy brain eating, blood sucking, nerf shooting, tug of war, compete in the best costume contest and more!

Besides the adrenaline pumping music beats, the New Year’s Eve countdown party will feature a slew of world renowned DJ’s including DJ Nikki and dance crew, Soul Vixenz! We couldn’t imagine a better way of ending 2016 – running from zombies and partying with the DJs and dance crew to welcome the New Year!

For those who want to experience a totally crazy New Year’s Eve celebration, you can head to www.runforyourlives.co/kl for online registration.

Entitlements and prices as below:

Ticket Category	Entitlements	Ticket Price
Survivor	Wrist tag, t-shirt, and medal	RM79.00 (before GST)
Zombie	Wrist tag, t-shirt, medal,  and professional makeup	RM79.00 (before GST)

Registration is closing soon and tickets are selling fast, so get in quick to secure your spot! You can use the promo code CHERAMICHEXRFYL10 to get a 10% discount.

Payment is accepted via credit/debit card and online banking.

For those who do not wish to join for the run, you still can join the event with only an admission fee charged of RM10.00 to enter the carnival area to enjoy the games and the amazing countdown party. Food and drinks are available at the event and can be purchased by using coupons as there will not be any cash transaction during the event.

More information and updates can be found on Run For Your Lives Malaysia’s Facebook page at https://www.facebook.com/rfylmy/

You can follow their official #rfylmy on social medias for more updates.

Lastly, don’t forget to bring your E-Ticket, ID and headlamp/torchlight for the night apocalypse!

Lets celebrate the New Year with totally different scenario!  See you there!

By the way, please check out the hilarious prank video of Run For Your Lives!!